Whether you're a beginner at social media marketing or an experienced entrepreneur that has a pretty good handle on how to use social media to your benefit, there is always something that you can use to help you. There are so many resources available in the social media marketing space, and they all have the goal to help you and your business succeed. Here are 20 of the top resources that will help make you better at social media marketing.
Are you overwhelmed with your workload, or wishing you had a better way to organize your to-do list? Do you have a virtual assistant or staff that you need to share projects with? Then you may need a project management program, and I have just the one for you - ClickUp! I personally use this and it's amazing. With so many features like create checklists, assign tasks, connect your staff's Toggl or your own to track time spent on projects. ClickUp allows you to maintain a clear channel of tasks, communication, and attachments.
Do you have little to no design skills or need a quick social media post and don't have time to design from scratch? Canva is your tool. Canva is a graphic design platform that anyone can use to create social media graphics, presentations, and pretty much any other visual content that you may need. There are plenty of free templates to choose from, or if you're looking for something more specific there are "Pro" features with a monthly subscription. Bottom line is, Canva is a huge time saver that will have your social media posts perfectly curated to your brand.
Adobe has a photo editing software named Lightroom that includes some of Photoshop’s features tailored for the everyday user. Lightroom allows you to import, organize, manage, and find your images. So pretty much a photo management and photo editing program, all into one easy-to-use tool. Uhm, yes, please!
Content editing from your phone has never been so easy with InShot. This mobile app has it all. You can create videos, edit photos, and create image collages. For only $2.99 you can trim your video clips, speed up or slow down video footage, add filters, music, and text. For me, the best part is I can do all of this anywhere at any time from my phone.
If you're like me, sometimes you're so in the zone - writing your captions on your set batch content days eventually the words just flow but maybe so do the typos. Grammarly has you covered. You can download the extension to your Google Chrome browser and as you type your content, Grammarly will help you fix your grammatical errors in real-time. Or you can open the website and paste your content for more detailed fixes like checking your tone to make sure you sound upbeat and friendly or serious and informative. It's free to use and a lifesaver!
6. Answer the Public
Sometimes you hit a wall when coming up with ideas for content, it happens to everyone. You've planned everything you can possibly think of, you've already scheduled some user-generated content but now what? Answer the Public is a website that allows you to discover what people are asking about. Type in your topic and you get to see top questions people have wondered on said topic. From there, you can form your content around that!
Trying to find the right hashtags sometimes is trial and error. They are so important for growing your audience on social media and making sure you're connecting with your ideal audience. MetaHashtags helps you produce a list of quality hashtags that will get your Instagram posts noticed every time.
8. Sprout Social
You've batch created all of your content for the week or even the month - go you! Now let's talk about scheduling. There are plenty of free schedulers but Sprout Social allows you to plan, schedule, or publish your social media posts and then access reporting. The reporting features of Sprout Social really allow you to streamline your content and continue creating posts that will knock it out of the park every time.
Do you ever add a link to your caption and think "Ew this is so long it ruins my post."? Or what about trying to fit your caption and link into 270 characters for a tweet? You are so not alone. Thankfully, Bitly is free! Bitly is a link shortening tool that also shows you reporting on your link clicks. Voila! Ugly links are gone and tracking your metrics has never been easier!
10. Repost App
User-generated content (UGC) is a huge benefit for your social media calendar. For the days you want to share a review, are just needing a great product shot that looks more authentic than stock imagery, reposting to your Instagram feed is where it's at. So the Repost App is perfect to share your UGC legally, and easily. All you need to do is copy the post link and open Repost App and it will automatically populate the UGC post with the caption and credit for you to share to your own feed.
Those are my favorite 10 resources and tools, but here are 10 more worth checking out:
11. Linktree - share your links in one place on your Instagram bio!
12. Milkshake - another place to share links, but more so like a mini website or landing page.
13. Placeit - similar to Canva but a little more geared towards placing your product into imagery.
14. Buffer - a social media scheduling platform similar to Sprout Social.
15. Hootsuite - another great option for a social media scheduling platform.
16. Buzzsumo - allows you to research and analyze how your content is performing and similar content around the world.
17. Mention - a social listening tool that monitors the mentions of your brand, your products, or your competitors.
18. Unsplash - a great place to find royalty-free stock images when you're tight on a budget.
19. Biteable - create quick engaging videos to share on social media.
20. Remove.bg - quickly remove the background of an image and export it into a .png file accurately without using Photoshop.
So there you have it - 20 tools and resources to help make you better at social media marketing! Now that you've got the knowledge and tools, I can't wait to see how you will grow your brands and companies. You've got this!